Why then, do our sports and entertainment venues continue to offer the same crappy off-field and off-stage experience that they have for years? If we look at the new San Francisco 49ers stadium or the L.A. Live entertainment precinct, we find technologies being embedded that make our experiences better. Things like sending our mobile device offers in real time like better seats for a cut price (because they are not going to be sold anyway), different menu selections delivered directly to our seats or car parking options as we arrive at the venue. They offer complimentary attractions before and after the event. We leave feeling we have had a real experience!
NZ venue operators have fallen into the trap of not investing because of a perceived lack of funds, with the result that the underinvestment has created a progressively worse experience and exacerbated their financial loss. They need to learn from their overseas counterparts and invest in new technologies, offer their patrons more and thereby differentiate themselves from the other attractions that are competing with them for their patrons discretionary dollar.