Bidding, winning and delivering sports and entertainment events are in sharp focus with owners, leagues, codes and promoters.
Pre-bid evaluation addresses the overall readiness: the infrastructure required and available, the venues, legacy, the cost to bid and deliver the event, and the skills/experiences of the personnel. Winning the bid requires focus on decision-makers and supplementing the submission (formally or informally) as information comes to hand. Delivery of the event requires a continued focus on the pre-bid objectives via metrics and measures agreed with the stakeholders.
The underlying premise of today's events are that sport and entertainment are merging to create sporting entertainment, and this in turn leads to commercial success. As one looks to the future it is difficult to see one without the other!
Barclay Consulting experience: