Transformational value enhancement can be created by brand-focussed real estate development. The stadium becomes a central focus of a real estate development that in its essence is an extension of the team brand.
Imagine an intelligent network that becomes “smarter” as it learns and adapts to a fan’s personal preferences by displaying favourite menu choices, controlling the luxury suite climate, reserving parking locations, offering tickets to upcoming events of interest, or displaying statistics about a favourite player.
Barclay Consulting's experience includes building and operating sports and entertainment facilities, in the USA, Europe and Asia Pacific.
Barclay Consulting experience: